From Excessive Faculty Dropout to 300 Million Yuan Annual Income: Zheng Ma Qingyun’s Baking Success Story

Zheng Ma Qingyun, a younger entrepreneur born in 2000, has achieved extraordinary success within the baking business. Regardless of humble beginnings and a difficult educational journey, he has constructed a thriving enterprise with a manufacturing unit spanning 10,000 sq. meters and an annual income exceeding 300 million yuan. His story is a strong testomony to the influence of ardour, perseverance, and leveraging alternatives within the digital age.

Zheng Ma Qingyun: A 00s Baking Entrepreneur

Zheng Ma Qingyun, a younger entrepreneur in his early twenties, exemplifies the success of the 00s era. He manages a large-scale baking manufacturing unit that employs between 300 and 350 staff. Working 24/7, the manufacturing unit constantly produces a big selection of baked items. The ability spans an enormous space, together with devoted sections for storage, flour processing, and packaging and transport. This in depth operation underscores the size and success of his enterprise.

Zheng’s journey to success began with a easy curiosity in baking, which grew right into a ardour that drove him to realize exceptional outcomes. He has since change into a task mannequin for younger entrepreneurs, displaying that with dedication and a transparent imaginative and prescient, it’s doable to perform nice issues, even with out a conventional educational background.

Early Life and the Spark of Curiosity

Zheng Ma Qingyun’s childhood was formed by the struggles frequent to many working-class households in China. His dad and mom have been migrant staff, and on the age of eight, his household skilled a separation, main him to stay together with his grandparents. Regardless of attending a prestigious highschool in Shangrao, he discovered it tough to attach with the educational surroundings. Conventional education felt unfulfilling, and he struggled with the curriculum, admitting that he could not resolve a single math drawback all through his highschool years.

A pivotal second occurred when he got here throughout a ebook that delved into the science of baking. This discovery sparked a newfound curiosity and curiosity inside him. He purchased a small oven and began experimenting at dwelling. This ardour for baking gave him a way of function and freedom that he had been missing in his educational life. He shortly realized that baking was a sensible and artistic discipline the place he may excel and discover real enjoyment.

The Pursuit of Baking Mastery

Pushed by his burgeoning ardour, Zheng Ma Qingyun determined to pursue baking extra critically. At 14, he traveled to Suzhou to enroll in a non-public baking coaching establishment. He shortly stood out as a devoted and proficient scholar, excelling in his research. Zheng believed he was one of the best in this system, a testomony to his unwavering dedication to the craft.

Zheng’s dedication prolonged past the classroom. He confronted monetary challenges, forcing him to be resourceful. To fund his coaching and canopy ingredient prices, he collected discarded objects from IKEA, together with flour, shortening, butter, salt, yeast, and sugar. This era underscored his willpower and resourcefulness.

His early baking expertise was largely self-taught, because the coaching was restricted. He in contrast this to figuring out at a health club with out a structured plan, specializing in exertion with out correct steerage.

Discovering the Area of interest: The Rise of Alkaline Bread

Zheng Ma Qingyun’s journey skilled a major shift when he realized in regards to the World Baking Championship. Impressed by a senior who gained the baking class, he determined to take part within the competitors. This competitors grew to become a pivotal second in his profession. He sought steerage from skilled coaches and invested closely in high-quality elements and coaching. Over six months, he spent 600,000 yuan, emphasizing the significance of utilizing one of the best supplies for optimum outcomes. This dedication and funding culminated in a top-five end within the nationwide competitors.

Nevertheless, Zheng Ma Qingyun realized that attaining a championship win is perhaps past his attain attributable to inherent limitations. He understood that sure features of baking require pure expertise, and he was decided to focus his efforts on areas the place he may excel. This realization led him to discover new avenues for his baking abilities.

He started contemplating opening his personal bakery, however discovered the market saturated with conventional bread choices. He wanted to discover a area of interest. By means of on-line analysis, he found that alkaline bread, significantly varieties often known as “alkaline water bread” and “bagels,” have been gaining recognition on Xiaohongshu (a Chinese language social media platform just like Instagram). This was a comparatively untapped market, particularly within the realm of e-commerce.

Leveraging Livestreaming for Success

In 2021, Zheng Ma Qingyun ventured into the realm of e-commerce, launching his on-line retailer and exploring the potential of livestreaming. His preliminary livestreams attracted a modest viewers, however this shortly expanded. Viewer numbers surged from 100 to 500, then 1,000, and continued to climb. Inside simply seven days, his on-line retailer was producing gross sales between 30,000 and 40,000 yuan. This explosive development was pushed by a number of elements, together with the rising recognition of alkaline bread and the strategic timing of his entry into the livestreaming market. Zheng Ma Qingyun capitalized on the rising demand for wholesome and distinctive meals choices.

The success of his livestreams was additional bolstered by the recognition of health influencers on Douyin (the Chinese language model of TikTok). Many health fans have been in search of wholesome snacks, and Zheng Ma Qingyun’s alkaline bread completely met this want. This surprising synergy led to a major improve in his follower rely and gross sales. His follower base grew to over 3 million, and his livestreams generated over 1 million yuan in gross sales. This exceptional success underscored his skill to adapt and capitalize on rising tendencies.

Classes Realized and Future Outlook

Zheng Ma Qingyun’s entrepreneurial journey has been a mix of triumphs and trials, every educating him invaluable classes. He underscores that choosing the fitting services or products is as very important as diligent effort. Even with unparalleled abilities, success hinges on a services or products that aligns with market wants. Zheng attributes a part of his success to getting into the livestreaming market on the proper second, however he additionally highlights the importance of figuring out a distinct segment and cultivating a sturdy model id.

His firm, “Jian Fa Yuan” (Alkaline Methodology Supply), epitomizes his dedication to alkaline bread. Trying forward, Zheng believes that future manufacturers should consider establishing a robust id and clearly conveying their worth proposition. Constructing a private rapport with prospects is equally important.

He constantly learns and adapts, drawing insights from profitable entrepreneurs like Lei Jun (Xiaomi) and Elon Musk (Tesla). Zheng envisions the way forward for e-commerce specializing in model constructing, product efficacy, and private model improvement.

The Energy of Alternative and Steady Studying

Zheng Ma Qingyun’s journey underscores the importance of selecting paths that resonate with one’s passions and pursuits. He advocates for breaking free from societal expectations and conventional routes. In his view, the trendy period presents unparalleled freedom but additionally brings challenges. He urges people to grab alternatives and domesticate a mindset that allows them to adapt and flourish in a always evolving surroundings. He stresses that the capability to be taught and adapt is significant for achievement in at the moment’s world.

Zheng challenges the concept studying is confined to conventional instructional settings. He regards platforms like Douyin as invaluable instruments for buying data and understanding enterprise dynamics. He encourages viewers to actively search content material that aligns with their pursuits and critically assess how creators monetize their work. By greedy the underlying ideas of those platforms, people can acquire useful insights relevant to their very own ventures. Zheng believes that the longer term belongs to those that are adaptable, resourceful, and open to studying from various sources.